| It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently. - Warren Buffett |
Welcome
Welcome to the Sage Public Relations Group, a virtual team of respected, senior level communications professionals, each with highly specialized areas of expertise, who work collaboratively to provide organizations with strategic counsel and the wisdom required to identify problems and promote positive change.
Our specialties include research, branding, reputation management, public awareness programs, and multi-cultural communications training. We employ a Sage five-step model that facilitates executive decision-making and action planning related to vital communications initiatives.
The Sage Five-Step Model
Step 1: Doing our Homework – The first step is our research phase. It may include a communications review and other formal or informal research methods that will help us determine the opportunities and challenges that lie ahead.
Step 2: Developing the Brand – Now that we’ve done our homework, we can begin to clarify the essence of the brand and how to communicate it. This phase typically includes developing a brand proposition and positioning statement, and crafting our key messages.
Step 3: Strategic Planning – During this phase we will determine which target audiences we need to reach and identify the measurable objectives that will drive our communications program. Then we will design strategies and tactics to reach those audiences and achieve our objectives.
Step 4: Diving In – This is where we implement our campaign based on the strategic plan we developed in the prior step. We will either handle the implementation ourselves, or work closely with our client’s internal PR team to provide strategic counsel and support.
Step 5: Measuring our Success – This is our evaluation phase. Based on the measurable objectives we identified in Step 3, we will determine our success in meeting those objectives.
FEAR FACTOR
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