| It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently. - Warren Buffett |
Fear Factor
When it comes to the economy, as FDR said, we have nothing to fear but fear itself. The problem is that everyone seems really scared. So as PR pros, we need to stay focused and positive if we expect to be able to talk our clients down off the ledge.
It may feel like the end of the world, but it only is if we allow ourselves to wallow in our fear and trepidation. The choice is ours. We can give in to paralysis or take advantage of the opportunities that this recession presents. Opportunities to refocus on who we are and what we do. To redefine our brand and help our clients do the same.
In times like these, public relations can play an important role in helping companies find those opportunities. We can create cost effective strategies to open new doors using social media to reach new audiences and develop new business. We can design internal communications programs to improve transparency, keep employees informed, and contain rumors and anxiety. We can use this time to plan for the future and set new priorities and goals. And we can over serve our clients by providing added value more often.
The car goes where we point it. We can either look backward or shift it into drive and keep moving forward. We can sit on the shoulder or merge into traffic. It's our choice.
FEAR FACTOR
When it comes to the economy, as FDR said, we have nothing to fear but fear itself. The problem is that everyone seems really scared. So as PR pros...